IF IT WAS EASY,
EVERYONE WOULD DO IT

Intro
Paco Raphael introduces a new approach to all that surrounds us in life, from a painting to furniture or fashion. The contemporary products brand Paco Raphael crosses the line between art and design, uniting artwork with industrial products. “Why should art be limited to a canvas on the wall?” was the question that led to the production of a series of art tables, dynamic floor lamps, urban style rugs, pop-boxers and industrial light boxes for home and office. 

Who
Paco Raphael (The Hague, 1975) is educated at The Hague University of Applied Sciences in Communication & Multimedia Design. As a creative in advertising, he never stopped exploring ways to improve his work and its impact on the world around him. Working for big brand names like Philips, Renault, G-Star, Bol.com and MTV Networks he evolved into a senior online graphic designer. Still ambitious to explore more and better, he restated himself as artist, combining conventional art with digital media. In just 5 years as an artist, Paco Raphael accomplished worldwide exposure with Art Basel in Miami and solo shows in New York as a highlight. His work is praised by art collectors and is part of the collection of three leading galleries. Pushing his limits and the limit that separates art from design, he now puts his ambition and abilities to work as an industrial designer, uniting his artwork with products. Paco Raphael shows a new approach to all that surrounds us in life, from a painting to furniture or fashion. And we doubt he’ll stop here.